Effective Date: 27th May, 2025

This Privacy Policy describes how maximisedai.com (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website or use our services. We are committed to protecting your privacy and handling your data in a transparent and secure manner. By using our website and services, you consent to the practices described in this policy.

Contact Us
If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, please contact us:
Email: mike@maximisedai.com•
For users in New Zealand, you can also contact the Privacy Commissioner if you have concerns about our handling of your personal information.
For users in the EU/UK, if applicable, you may contact our Data Protection Officer (DPO) at mike@maximisedai.com. You also have the right to lodge a complaint with a supervisory authority in your country.

Introduction
At maximisedai.com, we may leverage Artificial Intelligence (AI) technology in our operations. This policy outlines our approach to privacy and how we handle personal data in the context of our website and the use of AI.

Personal Information We May Collect
We may collect information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you. The types of personal information we may collect include:
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Information you provide to us directly: This may include your name, email address, phone number, contact information, or other details you provide when you register for an account, subscribe to our newsletter, submit inquiries through forms, make purchases, or interact with our services.
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Information collected automatically: When you visit and use our site, we may automatically collect certain information, such as your IP address, location, browsing history, content viewed, and device information. This may be collected through cookies and similar tracking technologies.
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Information related to your use of our AI services: This may include data you input into our AI tools or platforms (“Input”) and the outputs generated by the AI based on your input (“Output”).

How We Use Your Personal Information
We collect and process your personal information for specific, lawful purposes. These purposes may include:
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Providing, operating, and maintaining our website and services.
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Processing transactions and fulfilling your requests.
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Communicating with you, responding to your inquiries, and providing customer support.
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Sending you newsletters, marketing, or promotional materials (where you have consented or it is otherwise permitted by law).
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Analyzing website usage and improving our services, products, and user experience.
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Detecting and preventing fraud and other illegal activities.
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Complying with legal obligations and enforcing our terms and policies.
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Operating and improving our AI tools and features, which may involve processing your data to generate outputs or, in some cases, to train and improve the AI models, as described further below.
For users in the European Union and the United Kingdom, we process personal data based on legal grounds such as your consent, the necessity to fulfill a contract with you, compliance with a legal obligation, protecting your vital interests, or our legitimate business interests.

Data Sharing and Disclosure
We may share your personal information with third parties in certain circumstances. This may include:
•Service Providers: We may share data with third-party vendors and service providers who perform services on our behalf, such as hosting, data analysis, payment processing, customer service, and marketing assistance. This includes technology partners and providers of AI services. We evaluate key attributes for collaboration with AI technology providers.
•Business Transfers: In the event of a merger, sale of assets, financing, or acquisition of all or a portion of our business, your personal information may be disclosed or transferred in connection with that transaction.
•Legal Requirements: We may disclose your information if required by law, court order, or government regulation.
•Protection of Rights: We may disclose your information to protect our legal rights, enforce our policies, or protect the safety and security of our users or the public.
•With Your Consent: We may share your information with your consent or at your direction.
When we share personal information with third parties, we aim to ensure they adhere to appropriate confidentiality and security measures.
International Data Transfers: If we transfer your personal information outside of New Zealand, we will take steps to ensure that the recipient is subject to the Privacy Act or a comparable privacy law, or is required to protect the information with comparable safeguards, such as through a contract. If comparable protections cannot be ensured, we will fully inform you and seek your express authorization for the disclosure.

AI and Your Data
As we may incorporate AI tools and services into our operations, it is essential to be transparent about their use and their impact on your data.
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Use of AI Services: We may use third-party AI platforms or services, or AI we have developed or hosted ourselves. We will clearly disclose if and how your personal data is shared with these AI services. We will explain the purpose for sharing your data with AI platforms.
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AI Model Training: Our AI models require large datasets to function. While we aim to minimize the use of personal information for training, it is important to understand the source and legality of training data used by any AI tool. We will be transparent in our privacy policy about if and how we use data to train our own AI algorithms or if third-party AI providers use your data for training. For instance, some providers may use input data to learn and respond to future questions unless you opt for a private conversation option.
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Confidentiality with AI Providers: Information submitted to some generative AI applications may not be private or confidential by default. We will carefully consider what information can appropriately be entered into these systems, especially confidential client data, without deviating from our obligations. When using AI tools, we will examine contractual stipulations regarding personal data, confidentiality obligations for input and output content, and whether data storage is used for verification by provider employees. We will evaluate whether confidentiality obligations are sufficient and whether modifications are required.
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AI Disclaimer: AI-generated content may have limitations, such as potential biases or inaccuracies. We may use AI-generated content on our website and are not responsible for any inaccuracies or biases in the content. You should not solely rely on AI outputs for critical decisions and should use your own judgment. We will ensure human review prior to acting on AI outputs to reduce risks of inaccuracy and bias.
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Accountability: We will establish who is responsible for the use of AI-generated content. We will maintain audit trails and demonstrate accountability in our AI systems.
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Privacy by Design: We aim to integrate data anonymization, encryption, and user consent controls at the AI model’s core, integrating privacy into the system design rather than as an afterthought.

Data Retention and Security
We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. We will notify you if your data is kept for longer than this period.
We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. This includes ensuring personnel processing data are subject to confidentiality obligations. Security measures may include encrypting data in transmission and when stored, multi-component authentication, and logging.
Mandatory Privacy Breach Notification: Under the Privacy Act 2020 in New Zealand, we are required to notify the Privacy Commissioner and affected individuals in the event of a ‘notifiable privacy breach’. A notifiable breach occurs where there is unauthorized access, disclosure, alteration, loss or destruction of personal information, or inability to access it, and this is likely to cause serious harm.

Your Privacy Rights
Depending on your location and applicable laws, you may have certain rights regarding your personal information. These may include:
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The right to access: Request access to the personal information we hold about you.
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The right to correction/rectification: Ask us to correct or amend inaccurate or incomplete personal information.
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The right to deletion/erasure: Request the deletion of your personal information (subject to certain exceptions).
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The right to opt-out of certain processing: Object to or restrict certain types of processing of your personal information.
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The right to opt-out of sale or sharing: If applicable, the right to opt out of the sale or sharing of your personal information to third parties.
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The right to limit the use of sensitive personal information: If applicable, the right to limit the use and disclosure of sensitive personal information.
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The right to data portability: Receive your personal information in a structured, commonly used, and machine-readable format.
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Rights related to automated decision-making: Object to decisions based solely on automated processing that produces legal or similarly significant effects.
To exercise your rights, please contact us using the details provided in the “Contact Us” section below. We will respond to your request in accordance with applicable law.
For users in California, we will provide pages titled “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” with links on our homepage to facilitate exercising these rights.

Children’s Privacy
Our website is not intended for children under the age of [Insert Age, e.g., 13 or 16]. We do not knowingly collect personal information from children without parental consent, in accordance with laws like COPPA (for US users under 13) and the GDPR (for EU users).
If we collect personal information from children, our privacy policy will detail what information is collected, how it is collected and used, whether it is made publicly available, whether it is disclosed to third parties, and how parents are notified and can provide consent. The policy will be made accessible and understandable for children where content is aimed at them in the EU.

Third-Party Websites and Services
Our website may contain links to external sites that are not operated by us. We are not responsible for the content or privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Cookies and Tracking Technologies
We may use cookies and similar tracking technologies to collect information about your browsing behavior, analyze site usage, and provide a better user experience. Information about our use of cookies may be provided in a separate Cookie Policy, which would supplement this Privacy Policy.

Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The “Effective Date” at the top of this policy indicates when it was last revised. We will notify you of any material changes by posting the updated policy on our website or through other appropriate means. We recommend reviewing your Privacy Policy annually or whenever there are notable changes to your data practices.